Farmers Insurance and the Century Club of San Diego, host of the PGA TOUR’s Farmers Insurance Open, announced this week the formation of a new charitable program, Birdies For Charity. The program will be launched for the first time around the 2013 tournament and utilizes the Farmers Insurance Open as the platform to benefit the eight organizations selected.
The premise of the program is to utilize these organizations, all which focus on issues relating to at-risk youth, to increase the charitable impact of the Farmers Insurance Open by reaching out to the local community for pledges and contributions.
“I saw the success of the Birdies For Charity program during my time with the Crowne Plaza Invitational at Colonial in Fort Worth, TX. In its fifth year the program there generated more than $5 million,” said Peter Ripa, Executive Director, Century Club of San Diego. “We are grateful to Farmers Insurance for their commitment to partner with the Century Club in launching such a potentially impactful charity program in the San Diego area.”
The Birdies For Charity program allows charitable organizations to utilize the awareness and magnitude of a PGA TOUR event to further their fundraising initiatives. Birdies For Charity is active in approximately 20 different cities in the U.S., all using PGA TOUR events as the platform. This is the first year of the program’s inception in San Diego, leading up to the 2013 Farmers Insurance Open (January 21 – 27, 2013). From now until January 18th, charitable organizations will solicit pledges from individuals and corporations who support their organization. From there, the pledges will be applied to every birdie (1,711 birdies in 2012) made during the 2013 Farmers Insurance Open.
In addition, Farmers Insurance and Century Club of San Diego have donated an additional amount to each organization to form a $125,000 bonus fund, which will be distributed based on their success.
“Farmers Insurance is proud to support the Century Club in the launch of the Birdies for Charity program in San Diego,” said Chuck Browning, Head of Sponsorship and Corporate Giving for Farmers Insurance. “The program has shown great success across the PGA TOUR and we look for it to multiply the more than $2 million raised through the 2012 tournament.”
The eight local charities participating in the Birdies for Charity program include the Monarch School, Pruess School, Pro Kids Golf / The First Tee San Diego, San Diego Armed Services YMCA, San Diego Center For Children, San Diego Junior Golf Association, San Diego Youth Services, and Voices For Children.
Farmers Insurance and the Century Club of San Diego are dedicated to making a difference locally through its charitable programs. In the last 50 years, the Century Club of San Diego has generated more than $24 million for San Diego’s charities.